World Turtle Day¬Æ, started by the American Tortoise Rescue in 2000, is observed by the turtle conservation community each year on May 23rd. On this day, we celebrate the diversity, beauty, and preservation of the 350 living species of turtles, tortoises, sea turtles, and terrapins found on Earth. This year, we‚Äôre not only celebrating the beginning of a new decade of turtle conservation, but also the Year of the Turtle. Celebrate with us by ordering your commemorative apparel today. Merchandise available in numerous color options. Together, we will create a brighter future for turtles.